Web 2.0 – what is it? And what does it mean for you and your business?

Web 2.0 and Social Networking are the current web buzzwords. Do you know what they mean? And do you know what they mean for your business?

Interactive web technologies

Web 2.0 technologies provide a more interactive web experience than was possible in static websites. Web 2.0 technologies allow visitors to your site to interact in a number of different ways. They can comment on your products and services; give testimonials; ask questions and spread the word to other possible customers by bookmarking with sites like ma.gnolia and digg. They promote the formation of online communities with common interests – hence the term social networking.

Web 2.0 has seen the birth of blogs – the good, the bad and the downright awful!

Blogs have their plusses and minuses. On the plus side, they let you add fresh copy to your site easily and allow you to talk to your customers. When you have comments enabled then they allow your customers to engage in a conversation with you. What’s more, they get syndicated, which can bring much needed traffic to your site. On the minus side, they take a lot of work and can quickly become stale if you don’t post to them regularly. They also need copy and lots of it. Blogs that work take creativity, enthusiasm and commitment. If you would like to add a blog to your site but don’t have the time to write it yourself The Copywriter Online can help. Contact us for a quote.


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