Tag Archives: seo copywriting

More than just words…

When Uriel Maimon contacted me to do some copywriting for his site, Nominal Accounting, I was more than happy to help out. As we worked together I was able to make suggestions which he took on board. It also transpired that he had other business requirements which I was also able to help him with. Here’s what he had to say about collaboration:

I would like to thank you for your help with copywriting content for our website and user guide.You have been very responsive to all my queries and flexible with our engagement.

I especially would like to thank you for assisting me with additional things like coming up with online support options and your awesome work on the IVR script and recording!

Above my expectations.
Thanks again and I am sure we will work together again soon.

Uriel Maimon
www.nominal.com.au

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You can choose to have a well-written website…

or you can choose one that ranks well with search engines…

or one that sells…

If you want all three we can help you, but it’s your choice.

There are several factors that decide how well your site ranks with the search engines. One of them is search engine optimised (seo) copy. So, if you’re looking for well-written copy that assists with search engine ranking AND that sells, then we can help.

1. Don’t sacrifice effective selling copy in order to rank well – you need both!

Some seo copywriters sacrifice the selling effectiveness and communication component of their copy just to get a good search engine ranking. Don’t do it! It’s a waste of time and money. There’s no point having thousands of visitors to your site if you can’t convert any of them into customers. Make sure you hire an seo copywriter who can write to sell as well.

2. Get ahead of your competition

With professional seo copywriting your website can be an effective tool for gaining more business; for communicating with your existing and potential customers; and for selling more of your products and services.

3. Ask us about other seo strategies…

At The Copywriter Online we can advise you on other techniques and strategies that you can employ to legitimately raise your search engine profile. Contact us today and ask us for a quote to write seo copy and web content for your website. Read our testimonials to see what our customers think of us.

How to brief a copywriter

Last time I promised a list of things you need to tell your prospective copywriter to get the best out of them. Well here it is:

  1. What is the copywriting for? – Brochure, website, advertisement,  blog etc.
  2. Is it for a product or a service?
  3. Every possible relevant detail about the product or service, including but not limited to, what it is, what it does, how you sell it – direct, party plan, MLM etc., what it costs, what colours and sizes it comes in, what its benefits are, why it is better than your competitors’ products and services.
  4. What is your unique selling proposition? What sets you and your product or service apart from everyone else?
  5. What is your target market? – the more detail here the better
  6. If the copy is for a website then who is going to research your keywords?
  7. What are the keywords?
  8. What keyword density and what length of copy are you looking for?
  9. How many pages do you need written?
  10. Do you have a deadline? What is it?
  11. What style of writing are you looking for? – formal, casual, folksy, cool etc.
  12. Provide information about you and your company such as how long you have been in business, where you are located, where you can ship to etc.
  13. What is your budget? – this is often a contentious issue but it pays to be upfront about it. Most reputable copywriters will tell you whether they can do the work within your budget or not and won’t “pad it out” so that it takes more that it should. What’s more it saves both your time and theirs  to know at the outset if they feel they cannot work within your budget.

I hope this list helps. It isn’t exhaustive but it should help both you and your copywriter to understand the project better.

Check your headings…

SEO, SEO it’s everywhere you look. You can’t ignore it so you’d better go with the tide.

Search Engines Love Keyword Headings

Whenever you use the heading tags such as

and

etc., make sure that your headline contains some of your most important keywords. Having said that, don’t ignore your readers. Make sure that your headlines are eye-catching, relevant and contain your keywords.

Don’t forget your real audience

I’ve said this before but I think it bears repeating – remember that while search engines are important they are NOT your customers! There’s no point ranking No1 on Google and having no conversions. Better to rank lower and have good sales copy

If you need any help you know where to come

New services for cash-strapped, time-poor small businesses

Small businesses always do it tough compared to their larger relatives. Rising costs hit the bottom line hard and so they are always looking for ways to become leaner.

How to cut costs without impacting new business opportunities

At The Copywriter Online we’re always looking for ways to help businesses gain new business and maintain current business relationships in an efficient and cost-effective way. That’s why we’re introducing our new editing service.

Save money without losing impact or SEO effectiveness!

OK, so you don’t have much time and you don’t have scads of money to throw about for snappy, SEO, sales-oriented copywriting. Our new service is just for you! You write the basic copy, give us a list of your keywords (if it’s for web copy) and let us massage your copy into effective,interesting and engaging copy. Whether you need a web page, a newsletter, a blog or a brochure, we can edit your copy to more effectively deliver your message.

Blogs – why you need one

Many businesses I know are resisting having a blog on their site. And I can understand why. It’s a lot of work. But just focusing on the negative aspects of blogging can blind you to the undeniable benefits.

OK! So what are the benfits of blogging?

I like to keep my blog posts short but useful, so instead of waxing lyrical about the benefits in a short essay, I’ll give you a list.

  • they get syndicated bringing much needed exposure
  • they can increase site traffic
  • they allow you to promote your business economically
  • they allow your customers to interact with you
  • they help people get to know you
  • they add a freshness and vibrancy to your website
  • if you don’t have one and your competitors do then you’ll be left behind
But isn’t is too hard?

Certainly it takes time to write blog posts but they don’t have to be the size of War and Peace! It’s really all a question of planning and I’ll tackle this in my next post. For now all I’m advising is, don’t dismiss blogs out of hand. Think seriously about adding one to your site.

Using SEO to qualify your prospects

SEO is not a “one-size-fit fits all” service – or it shouldn’t be. Apart from all the tinkering with content and creating reputable in-bound links you really need to look at who your customers are and find out what they are looking for.

Use your keywords to refine your prospects and increase your rank

For example if you are printer who specialises in variable data printing then use the phrase “variable data printing” in your keyword metatags as well as in your copy. There are thousands of hits each day for printing but less than a hundred for “variable data printing”*. If you have the right saturation of this phrase then chances are when people search for you, you’ll be closer to the top than those who use it once and/or use the generic “printing” keyword. What’s more you know that more of your website visitors are qualified prospects.

*according to seobook.com’s keyword tool.